Presentation is EVERYTHING. Whether selling your house, renting out an investment property or finishing your own home, presentation is critical.
Allure Home Styling and Design
ALLURE Home Styling & Design is owned and managed by Sasha Laurance, and located in Perth, Australia.
At ALLURE, we work with you as the homeowner to help you achieve your dreams. Whether it be a brand new home, an update to an existing home or selling a current home ALLURE is there to help.
ALLURE Home Styling and Design has two key areas of expertise: Home Styling or Pre-Sale Styling and Interior Design.
With Home Styling, we work with your Real Estate Agent to prepare your house for sale in order to maximize your equity. This is achieved by showcasing the assets of your house to create an emotional connection with buyers which results in an expeditious sale at the best possible price.
Our focus for Interior Design is the selection of finishes for new builds and renovations. We aim to take the stress out of completing your new home or renovation.
We believe in our products and services. We provide carefully thought out and creatively designed solutions for each one of our clients. Even our logo suggests a combination of beauty, ingenuity and creativity. It is based on the golden ratio which is found so often in nature, art and architecture. Everything that appears beautiful to the human race is thought to be based on this naturally occurring ratio.
Sasha Laurance has studied Home Staging with the Canadian Staging Professionals and attained the qualification of Certified Staging Professional in 2009. Sasha has also worked in New York, USA, with a boutique Interior Design firm. Prior to specialising in home interiors Sasha attended the University of Western Australia and completed a Bachelor of Engineering with Honours.
PLANNING TO SELL?
... HOME STYLING is for you
As a seller you cannot control the location of the property you are selling but you can certainly control the presentation. This can be achieved through home styling and home staging. If you are like most people, your house is one of your biggest investments. This is true for buyers too. They want to see a great investment when purchasing a new home. Using home styling for your house is an essential first step in getting your house sold. With the right pricing policy a well presented, styled property SELLS. A picture speaks a thousand words. Invest some time preparing your property before listing. Professional photos taken after the home staging has been completed show much better on brochures and websites. Most potential buyers research the internet prior to speaking with an agent, therefore it is very important for those images to make an impact. The minimal cost of staging is a very good investment when you could lose thousands in price drops if your property is not buyer ready. Research has shown that buyers reduce bid prices in $5,000 or $10,000 increments if they believe work needs to be done on the property.
WANT A CHANGE , BUT DON'T WANT TO MOVE AND SELL?
... INTERIOR DESIGN is for you
Freshen up the look and feel of your home through cosmetic changes, makeovers or even large scale renovations. ALLURE Home Styling and Design will work with your existing house layout and create a new, fresh style. Planning major renovations or a new house we can work with your Architect or Builder to create a personalised design.
HAVE AN INVESTMENT PROPERTY YOU WANT TO RENT?
... PROPERTY STAGING is for you
Professional staging will give you the jump on your competition regardless of the size or type of property you are trying to rent. ALLURE Home Styling and Design will work with you to furnish and style the property to appeal to potential renters.
The key to a beautiful house is the finish. The layout and flow of the house is important to make it useable, but what makes it stand out from the rest is the final presentation: the colours, the floors, the furniture and accessories. This is where Interior Design works!
Whether you are renovating, extending or commencing a new build ALLURE can help. We take the hassle out of choosing colour schemes, flooring and all other finishes. We love revamping bathrooms, kitchens and alfresco areas. ALLURE will work with your builder or architect to get the look and feel you will love. Don't have a builder? No problem we can help with that too!
Cosmetic changes are a great interior design tool used to get a fresh look without too much cost. Consider new paint, new window treatments (blinds, curtains etc) and new or refinished flooring.
Bathroom and kitchen makeovers are a brilliant way to add value to a house. These can be achieved relatively quickly and inexpensively provided no structural changes are required. New tapsets and tiles, a frameless shower screen all help to give a modern fresh look.
Choosing colours and finishes for a new build can be overwhelming, ALLURE can help guide you through this process. Some builders have pre-start programs that enable you to choose from a few options, but if you want a totally customised look an interior designer can work for you to help you get the personalised finish you want and deserve.
Home Staging, Home Styling, Pre-Sale Styling...
It is all the same thing. The goal is to get your property looking its best to attract potential buyers. When selling a property it is extremely important to highlight the features while downplaying the negatives. At ALLURE we believe that most properties can be enhanced using existing furniture and accessories. This not only saves money on costly rental items but it also expedites the process. We will also make suggestions on any repairs or enhancements that can be made to increase the marketability of the property. For example: refreshing paint, cleaning, repairing chips to walls. However, if you need additional pieces, ALLURE is very happy to provide rental items either directly through ALLURE or through a third party.